On 27th February 2023, FSSAI issued a direction regarding enforcement of the Food Safety and Standards (Advertising and Claims) Second Amendment Regulations, 2022. As per the direction the sub-regulation (7) of regulation 4 specifies that in case of trademark, brand name or fancy name containing adjectives such as “Natural”, “Fresh”, “Pure”, etc, a disclaimer ‘This is only a brand name or trademark or fancy name and does not represent it’s true nature” relevant one may be chosen as applicable, shall be mentioned prominently on the front of the pack of the label. The stakeholders have requested for extension of the timeline for implementation of the aforementioned regulation due to the requirement of changes in artwork and also for the exhaustion of old inventory of packaging materials and it has been decided to extend the enforcement for a period of 6 months from the date of this notification
Read the full notification here .
