On 5th July 2023, FSSAI extended the date of enforcement of sub-regulation (7) of regulation 4 of Food Safety and Standards (Advertising and Claims) Second Amendment Regulations, 2022 by a further period of six months from 13th June 2023.
In respect of this, the regulation specifies, that in case of the trademark, brand name, or fancy name containing adjectives such as “natural”, “Fresh”, “Pure”, etc., a disclaimer ” This is only brand name or trademark and does not represent its true nature” shall be mentioned below such as trade mark, brand name or fancy name.
Please find the notification here
