New Product Development
Product development is a process of innovation in product, process or ingredients to come up with something that the customer will like. The process requires creativity, research, design, and development. Product development is an important part of the business world because it helps firms to bring new products to market.
The food industry is ever evolving. Consumers easily get bored of their food, so one cannot rest on their laurels. New product launches are a must to keep the excitement going. Or it could be just to expand your product range in the market. As a small enterprise, you may not have the infrastructure, multi disciplinary expertise, or the infrastructure to do it in house. This is where we come in!
We offer a range of services to our clients, including developing new recipes and productising the ones they might already have to take them for the market. Our in-house lab helps us have better turn around for testing the products for their hygiene and safety. Our expertise in the regulatory and nutrition will ensure that you don’t have to go through a rework once the product is ready.
Market Research and Branding
Before creating a new product, it is important to get the customer and the market perspective to ensure the success of your product when you launch it. Choosing the right branding for your product is also equally important.
We can help you conduct both secondary as well as primary research to gather data on the product, category or to understand the customer perception of the product. We can also conduct trail evaluation of your product among your target audience.
Recipe Development
We offer a customized, scalable and affordable recipe solution for you. We help convert your ideas into scalable recipes, help you identify partners who can manufacture them, and bring them to life – be it for a handful of people or thousands of customers. We have a team of experts who can help design your product and develop your recipe. This is a one-stop platform that offers you complete solution.
Regulatory Compliance
Our team of regulatory experts will help you get your product compliant with the regulations that applies, saving you from all the tedious and time-consuming research.
Our consultancy services cover a broad range, ranging from developing regulatory strategy to technical compliance. We can provide guidance for all types of food products by helping companies comply with all necessary regulations in their respective countries.
Productisation
We help our customers productise their ideas. By utilising expertise in the food industry, We take your recipes and tweak them, add the right packaging and take them to the market.
Productisation is a process of converting an idea into a marketable good or service, in order to make it available for purchase by various sets of customers. It may be difficult to know where to start when you want to develop your product, but you need to think about how you will make it and whether there is demand for it first.
Even though there are many good reasons why entrepreneurs should consider this process early on, most find that they don’t know where to start or what steps should be taken before they can move forward with the productisation process. We have helped our clients go through the productisation process and we have developed a system that can help you as well.
Shelf Life Extension
Brand owners often face the problem of their products losing their market share and value due to expiration dates. A single product has a limited shelf life, which is predetermined by various factors. In order to protect their brands and increase the profit margin, manufacturers need to extend the shelf life of the product.
Extending the shelf life of a product can be achieved through strategic changes in production process and packaging design process. Our experts help in understanding your product’s shelf life, give solutions on how you can increase it, and they also understand how this affects your business profitability.
Testing Services
We know that testing is a critical part of the food production process. We have our in house lab and experts who work on testing your products.
We offer a variety of services such as microbiology, chemical, physical, and sensory testing to meet our clients’ needs. Our team of food industry lab technicians are skilled and experienced in their fields.
Marketing and Channel Placement
It is not just enough to develop the product. It is important to ensure that the customer knows about your product and can easily access it.
Here we can help you with the digital marketing strategies, placing the product on marketplaces like Amazon and Flipkart and enable your very own D2C channel by setting up your store. We can hand hold you through your launch to ensure there are no customer dropouts. Our superior understanding of both the conventional and the digital channels as well as the food ecosystem and the supply chain will definitely gives us an edge.
