A Senate inquiry into the use of terms like meat, chicken and beef on plant-based protein products has concluded and recommendations have been made to ensure clarity on the packaging and labelling of these products.
The inquiry came to the conclusion that a higher level of clarity was required for the labelling and packaging of products so that animal-protein terminology and imagery is not applied to plant-based proteins. It cites potential issues of clarity for consumers as well as a push by producers of animal proteins as reasons for recommending the development of a mandatory regulatory framework for the labelling of plant-based protein products.