START-UP
About 80% to 85% of the value of food is created beyond the farm in the journey of the food from farm to fork. As the distance between the farm and the consumer increases, it is not just the nutritive value but also people’s willingness to pay for convenience and other non-nutritive attributes grows. However, the importance of nutritive value remains.
This is the constant challenge faced by the food processing companies who have to make these trade-offs between sourcing, processing, packaging, delivery, safety, regulation, nutrition and finally communicating this to the customer at the price that s/he is willing to pay. Innovation is a key aspect and the startup eco-system around food is slowly building up. With the new channels for discovery and distribution, there has never been a better time to enter the food business.
We are really excited to work with startups and provide a slew of services to make it easy.
You can incubate with us. We provide workspace for your office. We can help you with the incorporation of your company, getting the FSSAI license, defining the product and the market. Our team of expert chef and food technologist can help you with the recipe and formulation of the product. Our lab can be used for preliminary testing of your product to arrive at the shelf life estimation. Our regulatory experts can help you come up with the right packaging and labelling solution. Our retail experts can help you with placing the products in the various channels including exporting to other countries. You can also tap into out vast network of ingredient suppliers, machinery suppliers and third party manufacturers.
If you are a startup and would like to test out some new ingredients or products and would like to do some initial testing, we provide our lab on hire where you can come in and test your products. That way you can reduce the development time and have complete control over the process. This can also help you reduce your cost of development. Click here for any inquiries.
Once you have developed your product, the next step is to take it to market. In a startup this involves multiple stakeholders. The production is likely done by a third party manufacturer, the warehousing by someone else, the channel engagement by yet another partner and finally the E-commerce platforms. It can become quite tricky to ensure the quality, compliance and traceability of the product. This is where we can come in and help you keep your house in order. We can ensure that the production unit has all the licenses, documentation, records and test reports for your production run. We can help create SOPs for them to work with. We can work with all the other stakeholders to ensure that they are compliant and do not put your company at risk. We can also help you sample the products from the channels, like a consumer would do, so that you have a complete view of the supply chain.
We have created simplified plans for startups where we take care of all the food safety and regulatory compliance for your company, right from managing the licensing, modifications, filing of returns, product evaluations, label reviews and training. You can choose a plan that best suits you and leave the rest to us so that you can focus on the other aspects of business. We will keep you updated on the regulatory changes and help you implement the same.
